1 files changed, 24 insertions, 22 deletions

diff --git a/index.html.j2 b/index.html.j2
index aa171dce..6193a056 100644
--- a/index.html.j2
+++ b/index.html.j2
@@ -3,20 +3,23 @@
 <!-- Jumbotron -->
 <div class="jumbotron">
   <div style="height: 40vh">
-    <img alt="Taler logo" style="object-fit:contain;width:100%;height:100%" class="center-block" src="{{ url('taler-big-accent.svg') }}" />
+    <img alt="GNU Taler logo" style="object-fit:contain;width:100%;height:100%" class="center-block" src="{{ url('taler-big-accent.svg') }}" />
   </div>
 
   <div class="container text-center">
-    <h1>{{ _("Independent One-Click Payments!") }}</h1>
+    <h1>{{ _("One-Click Cash Payments!") }}</h1>
+
     <p>
       {% trans %}
-      Taler is an electronic payment system under
-      development
-      at <a href="http://www.inria.fr/">Inria</a>.  We expect to make it operational in 2017.
-      You can learn about Taler on this website, try the <a href="https://demo.taler.net">demo</a>
-      and look at our <a href="https://docs.taler.net">developer</a> and <a href="https://api.taler.net">API</a> documentation.
+      GNU Taler is an electronic payment system under development at
+      <a href="http://www.inria.fr/">Inria</a>.  We expect to make it
+      operational in 2017.  You can learn about Taler on this website,
+      try the <a href="https://demo.taler.net">demo</a> and look at
+      our <a href="https://docs.taler.net">developer</a> and <a
+      href="https://api.taler.net">API</a> documentation.
       {% endtrans %}
     </p>
+
   </div>
 </div>
 
@@ -40,24 +43,23 @@
 
       <p>
         {% trans %}
-        Taler does not introduce a new currency with
-        fluctuation risks, and instead uses a digital
-        wallet holding coins in reserve. Taler's
-        cryptographic coins correspond to existing
-        currencies, such as US Dollars, Euros or even
-        Bitcoins.
+        Taler does not introduce a new currency. Taler
+        uses a digital wallet storing coins and payment service
+        providers with escrow accounts in existing currencies.
+        Thus, Taler's cryptographic coins correspond to existing
+        currencies, such as US Dollars, Euros or even Bitcoins.
         {% endtrans %}
       </p>
 
     </div>
     <div class="col-lg-4">
-      <h3>{{ _("Security-focused") }}</h3>
+      <h3>{{ _("Secure") }}</h3>
 
       <p>
         {% trans %}
         By design Taler does not suffer from many classes
         of security problems such as phishing or counterfeit.
-        Despite its security features, Taler never rejects a legitimate
+        Thanks to its security features, Taler never rejects a legitimate
         customer due to a fraud-detection false positive.
         {% endtrans %}
       </p>
@@ -70,7 +72,7 @@
 
       <p>
         {% trans %}
-        When using Taler, merchants cannot hide their income from tax
+        When using Taler, merchant's revenue is transparent for tax
         collection authorities.  Unlike cash and most digital currencies,
         Taler helps prevent black markets.  Taler is not suitable for
         illegal activities.
@@ -79,11 +81,11 @@
 
     </div>
     <div class="col-lg-4">
-      <h3>{{ _("Privacy-friendly") }}</h3>
+      <h3>{{ _("Private") }}</h3>
       <p>
         {% trans %}
         When you pay with Taler, your identity does not
-        have to be revealed to the merchant. Just like
+        have to be revealed. Just like
         payments in cash, nobody else can track how you
         spent your electronic money. However, you obtain a
         legally valid proof of payment.
@@ -118,7 +120,7 @@
     on their device.  Before the first payment, the wallet's balance must
     be charged in the desired currency by some other means of payment.</p>
     <p>Once the wallet is charged, payments on websites take only one click,
-    are never falsely rejected by fraud detection and do not post any risk
+    are never falsely rejected by fraud detection and do not pose any risk
     of phishing or identity theft.</p>
     {% endtrans %}
     </div>
@@ -126,10 +128,10 @@
     <h2>{{ _("Receiving payments with Taler") }}</h2>
     {% trans %}
     <p>To receive Taler payments, a merchant needs a bank account
-    in the desired currency.  We provide
-    SDKs in various languages to makes the integration painless.
+    in the desired currency.  We provide supporting software
+    in various programming languages to make the integration painless.
     The merchant's backend for Taler transaction processing can run
-    on the merchant's premises or hosted.</p>
+    on the merchant's premises or be hosted by a third party.</p>
     {% endtrans %}
     </div>
   </div>