1 files changed, 95 insertions, 69 deletions

diff --git a/merchants.html.j2 b/merchants.html.j2
index 34771b66..a63cd604 100644
--- a/merchants.html.j2
+++ b/merchants.html.j2
@@ -11,113 +11,139 @@
     {% include "common/navigation.j2.inc" %}
       <!-- Jumbotron -->
       <div class="jumbotron">
-        <h1>{{ _("Advantages for merchants") }}</h1>
+        <h1>{{ _("Advantages for Merchants") }}</h1>
+        <div class="col-lg-12">
+
+          <p>{{ _("Taler is a cost-effective electronic payment system
+                   which provides you with cryptographic proof that
+                   the payment worked correctly within milliseconds.
+                   Your Web customers pay with previously unknown
+                   levels of convenience without risk of fraud.")
+                   }}</p>
+
+        </div>
       </div>
       <div class="row">
         <div class="col-lg-4">
           <h2>{{ _("Fast") }}</h2>
 
-          <p>{{ _("Processing transactions with Taler is fast, allowing you
-             to confirm the transaction with your customer virtually immediately.
-             Your customers will appreciate that they do not have to type in credit
-             card information and play the &quot;verified by&quot; game.  By making payments
-             significantly more convenient for your customers, you may be able to
-             use Taler for small transactions that would not work with credit card
-             payments due to the mental overhead for customers.") }}</p>
+          <p>{{ _("Processing transactions with Taler is fast,
+                   allowing you to confirm the transaction with your
+                   customer virtually immediately.  Your customers
+                   will appreciate that they do not have to type in
+                   credit card information and play the &quot;verified
+                   by&quot; game.  By making payments significantly
+                   more convenient for your customers, you may be able
+                   to use Taler for small transactions that would not
+                   work with credit card payments due to the mental
+                   overhead for customers.") }}</p>
+
         </div>
         <div class="col-lg-4">
           <h2>{{ _("Secure") }}</h2>
 
-          <p>{{ _("You never learn sensitive customer information. You need
-             to ensure that your website provides the correct account information
-             for your business, and that you correctly validate the payment
-             confirmations from the Taler exchange.  As a result, you will have
-             cryptographic proof of payment for the specific contracts you entered
-             with your customers, and cryptographically signed confirmations from
-             the Taler exchange about the deposits. Taler does not require you to
-             undergo any particular security audits, processes or procedures, as
-             you never handle sensitive customer information.  Your systems will
-             have cryptographically signed contracts which you can use in court in
-             case of disputes.") }}</p>
+          <p>{{ _("You will have cryptographic proof of payment from
+                   the Taler payment service provider. Taler does not
+                   require you to undergo any particular security
+                   audits (such as PCI DSS), processes or procedures,
+                   as you never handle sensitive customer account
+                   information.  Your systems will have customer
+                   contracts wih qualified signatures for all
+                   transactions which you can use in court in case of
+                   disputes.") }}</p>
+
         </div>
         <div class="col-lg-4">
           <h2>{{ _("Free Software") }}</h2>
 
           <p>{{ _("Taler is free software, and you can use the
-             liberally-licensed reference code as a starting point to integrate
-             Taler into your services. To use Taler, you do not need to pay license
-             fees, and the free software development model will ensure that you can
-             select from many competent developers to help you with your
-             integration.") }}</p>
+                   liberally-licensed reference code as a starting
+                   point to integrate Taler into your services. To use
+                   Taler, you do not need to pay license fees, and the
+                   free software development model will ensure that
+                   you can select from many competent integrators for
+                   support.") }}</p>
+
         </div>
       </div>
       <div class="row">
         <div class="col-lg-4">
           <h2>{{ _("Low Fees") }}</h2>
 
-          <p>{{ _("Taler is designed to minimize the work the exchange needs to
-             perform.  Combined with Taler's strong security which prevents fraud,
-             exchanges can operate with very low overhead and thus low transaction
-             fees.  Given Taler's free software exchange reference implementation,
-             competition among exchanges will ensure fair, low transaction fees for
-             merchants.") }}</p>
+          <p>{{ _("Taler is designed to minimize the work the exchange
+                   needs to perform.  Combined with Taler's strong
+                   security which prevents fraud, payment service
+                   providers can operate with very low overhead and
+                   thus low transaction fees.") }}</p>
+
         </div>
         <div class="col-lg-4">
           <h2>{{ _("Flexible") }}</h2>
 
-          <p>{{ _("Taler can be used for different currencies (such as Euros
-             or US Dollars) and different payment models limited only by what the
-             exchange supports in its interactions.") }}</p>
+          <p>{{ _("Taler can be used for different currencies (such as
+                   Euros, US Dollars or BitCoins) and different
+                   payment models limited only by what the payment
+                   service provider supports in its interactions.")
+                   }}</p>
+
         </div>
         <div class="col-lg-4">
           <h2>{{ _("Ethical") }}</h2>
 
-          <p>{{ _("Taler does not support tax evasion or money laundering, and is
-             also not a pyramid scheme or speculative investment.  Taler's
-             protocols are efficient and do not waste energy. Taler encourages
-             competition by providing an open standard and free software
-             reference implementations.") }}</p>
+          <p>{{ _("Taler prevents tax evasion and money laundering.
+                   Taler's protocols are efficient and do not waste
+                   energy. Taler encourages transparency by providing
+                   an open standard and free software reference
+                   implementations.") }}</p>
+
         </div>
       </div>
      <div class="col-lg-12">
         <h2 id="overview">{{ _("Taler as seen by merchants") }}</h2>
 
-        <p>{{ _("Merchants supporting the Taler system need to integrate
-          some relatively simple logic into their transaction processing
-          system.
-          Typical steps performed by the merchant system are:
-        ") }}</p>
+        <p>{{ _("Merchants supporting the Taler system need to
+                 integrate some relatively simple logic into their
+                 transaction processing system.  Typical steps
+                 performed by the merchant system are: ") }}</p>
 
         <p>
         <img src="{{ url('images/merchant.svg') }}" alt="merchant perspective" style="float: right; margin: 50px 5px 5px 5px;" width="50%">
           <ol>
+          
             <li>{{ _("The new logic detects when a customer's system
-              supports Taler and then needs to send a cryptographically signed
-              version of the proposed contract in a simple JSON format to
-              the customer.
-              The message also includes salted, hashed wire details for
-              the merchant, as well as restrictions as to which exchange operators
-              the merchant is willing to deal with.") }}</li>
-
-            <li>{{ _("The customer sends a signed response which states
-               that certain digital coins now belong to the merchant to both
-               signal acceptance of the deal as well as to pay the respective
-               amount (bottom).") }}</li>
+                      supports Taler and then needs to send a
+                      cryptographically signed version of the proposed
+                      contract in a simple JSON format to the
+                      customer.  The message also includes salted,
+                      hashed wire details for the merchant, as well as
+                      restrictions as to which exchange operators the
+                      merchant is willing to deal with.") }}</li>
+
+            <li>{{ _("The customer sends a signed response which
+                      states that certain digital coins now belong to
+                      the merchant to both signal acceptance of the
+                      deal as well as to pay the respective amount
+                      (bottom).") }}</li>
 
              <li>{{ _("The merchant then forwards the signed messages
-               received from the customer to the exchange, together with its
-               wire details and the salt (without hashing).  The exchange verifies
-               the details and sends a signed confirmation (or an error
-               message) to the merchant.  The merchant checks that the
-               exchange's signature is valid, sends a confirmation to the
-               customer and executes the contract-specific business logic.") }}</li>
-
-             <li>{{ _("The exchange performs wire transfers corresponding to
-               the claims deposited by the merchant. Note that the exchange may
-               charge fees for the deposit operation, hence merchants may
-               impose limits restricting the set of exchange operators they are
-               willing to deal with, for example by imposing a bound on
-               deposit fees.") }}</li>
+                       received from the customer to the exchange,
+                       together with its wire details and the salt
+                       (without hashing).  The exchange verifies the
+                       details and sends a signed confirmation (or an
+                       error message) to the merchant.  The merchant
+                       checks that the exchange's signature is valid,
+                       sends a confirmation to the customer and
+                       executes the contract-specific business
+                       logic.") }}</li>
+
+             <li>{{ _("The exchange performs wire transfers
+                       corresponding to the claims deposited by the
+                       merchant. Note that the exchange may charge
+                       fees for the deposit operation, hence merchants
+                       may impose limits restricting the set of
+                       exchange operators they are willing to deal
+                       with, for example by imposing a bound on
+                       deposit fees.") }}</li>
           </ol>
         </p>
      </div>
@@ -125,10 +151,10 @@
         <h2 id="documentation">{{ _("Manuals for merchants") }}</h2>
         <p>
           </p><ul>
-            <li>The GNU Taler merchant backend operator tutorial
+            <li>{{ _("The GNU Taler merchant backend operator tutorial") }}
               (<a href="https://docs.taler.net/current/merchant-backend/tutorial.html">html</a>,
                <a href="https://docs.taler.net/current/merchant-backend/tutorial.pdf">pdf</a>)</li>
-            <li>The GNU Taler Web shop integration tutorial (PHP)
+            <li>{{ _("The GNU Taler Web shop integration tutorial (PHP)") }}
               (<a href="https://docs.taler.net/current/merchant-shop/php/tutorial.html">html</a>,
                <a href="https://docs.taler.net/current/merchant-shop/php/tutorial.pdf">pdf</a>)</li>
           </ul>