1 files changed, 49 insertions, 31 deletions

diff --git a/index.html.j2 b/index.html.j2
index f270892c..ea49f8d0 100644
--- a/index.html.j2
+++ b/index.html.j2
@@ -14,51 +14,69 @@
         <img align="middle" alt="Taler logo" width="33%" src="{{ url('images/logo-2015-medium.png') }}" style="margin: 0px 0px -120px 0px;">
       </div>
       <div class="jumbotron">
-         <h1>{{ _("Electronic payments for a liberal society!") }}</h1>
-         <p>{{ _("Taler is a new electronic payment system under development
-           at <a href=\"http://www.inria.fr/\">Inria</a>.  This community Web site
-            provides extensive documentation about the system, which we expect to
-            make operational in 2017.") }}</p>
+         <h1>{{ _("Independent One-Click Payments!") }}</h1>
+
+         <p>{{ _("Taler is an electronic payment system under
+                  development
+                  at <a href=\"http://www.inria.fr/\">Inria</a>.  This
+                  community Web site provides extensive documentation
+                  about the system, which we expect to make
+                  operational in 2017.") }}</p>
+         
       </div>
       <div class="row">
         <div class="col-lg-4">
-          <h2>{{ _("Taxable") }}</h2>
+          <h2>{{ _("<b>T</b>axable") }}</h2>
+
           <p>{{ _("Unlike BitCoin or cash payments, Taler ensures that
-             governments can learn their citizen's total income and thus collect
-             sales, value-added or income taxes. Taler is thus a currency for the
-             mainstream economy, and not the black market.") }}</p>
+                   governments can learn their citizen's total income
+                   and thus collect sales, value-added or income
+                   taxes. Taler is a currency for the mainstream
+                   economy, and not the black market.") }}</p>
+
         </div>
         <div class="col-lg-4">
-          <h2>{{ _("Anonymous") }}</h2>
-          <p>{{ _("When you pay with Taler, your identity does not have to
-             be revealed to the merchant. The bank, government and exchange will also
-             never learn how you spent your electronic cash. However, you have
-             proof that you paid for use in court if necessary.") }}</p>
+          <h2>{{ _("<b>A</b>nonymous") }}</h2>
+
+          <p>{{ _("When you pay with Taler, your identity does not
+                   have to be revealed to the merchant. Just like
+                   payments in cash, nobody else can track how you
+                   spent your electronic money. However, you obtain a
+                   legally valid proof of payment.") }}</p>
+
         </div>
         <div class="col-lg-4">
-          <h2>{{ _("Libre") }}</h2>
-          <p>{{ _("Taler is free software from <a href=\"http://www.gnu.org/\">the GNU project</a> implementing an open protocol.
-             Anybody is welcome to inspect our code and integrate our reference
-             implementation into their applications. The payment system will
-             thus foster competition instead of putting some vendor in control.") }}</p>
+          <h2>{{ _("<b>L</b>ibre") }}</h2>
+
+          <p>{{ _("Taler is free software
+                   from <a href=\"http://www.gnu.org/\">the GNU
+                   project</a> implementing an open protocol.  Anybody
+                   is welcome to inspect our code and integrate our
+                   reference implementation into their applications.")
+                   }}</p>
+
         </div>
       </div>
       <div class="row">
         <div class="col-lg-4">
-          <h2>{{ _("Electronic") }}</h2>
-          <p>{{ _("Taler is designed to work on the Internet. Using a
-            so-called RESTful protocol over HTTP or HTTPS, Taler is easy to
-            integrate with existing Web applications. Taler requires
-            participants to be online when they make payments.") }}</p>
+          <h2>{{ _("<b>E</b>lectronic") }}</h2>
+          
+          <p>{{ _("Taler is easy to integrate with existing Web
+                   applications. Payments are cryptographically
+                   secured and are confirmed within milliseconds with
+                   extremely low transaction costs.") }}</p>
+
         </div>
         <div class="col-lg-4">
-          <h2>{{ _("Reserves") }}</h2>
-          <p>{{ _("Taler uses payment providers which hold financial
-             reserves in escrow accounts denominated in existing currencies. 
-             This means that Taler does not introduce
-             a new currency with the inherent currency fluctuation risks.
-             Taler's cryptographic coins correspond to existing currencies, such as
-             US Dollars, Euros or even BitCoins.") }}</p>
+          <h2>{{ _("<b>R</b>eserves") }}</h2>
+
+          <p>{{ _("Taler does not introduce a new currency with
+                   fluctuation risks, and instead uses a digital
+                   wallet holding coins in reserve. Taler's
+                   cryptographic coins correspond to existing
+                   currencies, such as US Dollars, Euros or even
+                   BitCoins.") }}</p>
+          
         </div>
         <div class="col-lg-4">
           <h2>{{ _("Latest Videos") }}</h2>